Digital Marketing Essentials You Always Wanted to Know: Master Content Strategy, Social Media, SEO, Advertising, and Key Metrics for Digital Growth
Master Content Strategy, Social Media, SEO, Advertising, and Key
Metrics for Digital Growth.
After reading this power-packed
digital marketing book, you will understand:
·
Digital marketing
basics and fundamentals
·
How to create a
content marketing framework
·
Critical components
of social media marketing
· Key metrics for digital marketing success
The Internet has changed how we communicate, and how we tell our story,
including how we market products. From corporate websites, to social media
platforms, search engines, and more, there are many ways to reach your market
in this digital age. The vast amount of data that can be generated (Big Data)
certainly makes marketing management more complex- but also lets you understand
your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes
easy-to-understand concepts, tips, and insights to help you understand how to
gain and retain happy customers through the use of digital technologies. This
bookwill help you understand the principles that boost marketing productivity,
including the tools required to create and implement a winning digital
marketing strategy. It shows how to integrate your digital activities across
channels to improve your marketing performance.
Whether you are a beginner looking to understand the basics of digital
marketing or an expert marketer searching for a way to increase your digital
marketing ROI, Digital Marketing Essentials You Always Wanted To Know will
help you achieve all of your goals.
About the Series
The Self-Learning Management Series is designed to help students, new managers,
career switchers and entrepreneurs learn essential management lessons. This
series has marketing books, management books, accounting books and more, that
have been designed to address every aspect of business across every industry.
Each book includes basic fundamentals, important concepts, standard and
well-known principles as well as practical ways of application of the subject
matter. The distinctiveness of the series lies in that all the relevant
information is bundled in a compact form that is very easy to interpret.
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